We invite you to join other Communications Professionals for support, networking, ideas, and fellowship.
Wednesday, May 17, 2023, from 11:00 AM – 12:00 PM, Eastern
Basics of Digital Marketing & Advertising
As the percentage of print and television advertising continues to decline due to the explosive growth of digital messaging, it’s critical to have a well-planned digital marketing strategy. Join us for the next UMA Communications Network call when industry experts Noreen Cahalane and Caroline Mulligan of Merz Branding provide insight about the key elements of a strong digital marketing and advertising plan. Noreen and Caroline will review Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Display (or PPC), Social, Targeting Strategies, Tracking & Analytics. Bring your questions, share your own experiences and learn from peers about their successes and challenges!
Merz is a woman-owned, full-service strategic branding firm based in Media, PA. Their team is focused on differentiating brands with a consistent, results driven approach and award-winning creative content. Partner Noreen Cahalane has been with Merz for 25 years and brings strategic brand development and management experience to clients in a range of categories such as non-profits, healthcare, retirement and education. Caroline has been managing digital and social campaigns at Merz for nearly four years and with experience on the client side, she truly understands how to help clients meet their campaign goals.
Network participation is limited to UMA member organizations.
To include your name in the Communications Network, email Emily Robbearts (email@example.com).